- Do you wonder how you can fully establish yourself, online, as the expert that you are?
- Are you struggling to attract more people to your business?
- Do you feel overwhelmed by the complex process of climbing page rankings on search engines such as Google?
- You’re an expert in your industry but how do you prove to the world that you have the expertise they can trust?
It can be frustrating to be an established entrepreneur but be unable to increase your reach. The whole process should be easier, right? Especially since you have a product or service that can help people, and a unique expertise when compared to your rivals. If only you could show your potential clients that you have the information they want, and the credibility they can trust.
But unimpressive competitors sit on Google like unshakeable titans, getting all the traffic that you should get. It seems like an impossible undertaking to overthrow them. You’re already a busy entrepreneur with far too many tasks to stay on top of as is. There’s simply not enough time in the day to figure out the perfect engine that will rocket your business to the top. You try one approach, and when that doesn’t work you move on to another one, and then another. It never seems to end.
If you could only get more eyes on your offerings and make more sales, life would be great. The question becomes, “how can I share what I know with the rest of the world—without the headache?”
Most Entrepreneurs Struggle To Market Themselves Successfully in More Than One Channel
What you’re experiencing isn’t unusual. In fact, it’s all too common. Most entrepreneurs who reach 7-figures do it mainly via one channel. They know that there’s an audience out there that is 10 times the size they are reaching, but they can’t figure out how to find them… They’re not able to take their business to the next level. How could they? There is no fast solution. Establishing a solid digital foundation to stand on takes a lot of work, attention, and care to develop and implement.
Not mastering other traffic channels can be a huge mistake entrepreneurs that want to keep growing. Harvard Business Review found that “digital share” is an extremely strong predictor of revenue growth. It’s a prime indicator of long-term success. What your business needs is a solution from experts who can help you increase your digital share.
Even with the meteoric rise of Facebook and other social media channels, Google’s domination of online search is unquestionable.According to the data firm Moz securing a spot on Google opens up “20X more traffic opportunity than PPC [paying for clicks] on both mobile and desktop.” They further found that Google alone is handling more than 2 trillion searches each year. It’s an extraordinary number of online searches. And you can be part of it with the right strategy.
Grabbing Part of the Huge Google Pie Begins with Ultimate Guides
Every business that wants to thrive online has to incorporate an effective strategy. One that grows with their business. One strategy is what’s called an “Ultimate Guide.” The word ultimate is perfectly apropos because these guides are the best imaginable tactic for getting your business in the eyes of potential clients who count.
What exactly is an Ultimate Guide?
An Ultimate Guide is a detailed article covering every aspect of a subject related to your business. For example, a business that revolves around the ketogenic diet may feature an Ultimate Guide that explains everything there is to know about the “ketogenic diet.” That would mean information about nutrition, the diet’s history, the application of the ketogenic diet in medicine, etc. Yes, we’re talking about a very long, detailed, and interesting piece of content. The kind of honest and insightful content writing that not only serves readers and clients but Google and the internet infrastructure as well.
The point is, Ultimate Guides are a great way to claim your expert status online. Remember, history has shown that no monopoly is too big to be broken by an intelligent and effective strategy. The trick is to look beyond vehicles such as Facebook Ads or Google AdWords to spread the word. Both of the former have upper limits that hurt your wallet and fail to attract long-term organic traffic. What you want is a persistent online presence that will deliver continuous traffic from the behemoth called Google, and it’s possible thanks to Ultimate Guides.
While over a decade of experience has turned us into digital marketing wizards,that doesn’t mean we conceal our spells. We want you to understand the secrets of effective content writing and exactly how the Ultimate Guide will affect your business. Transparency is our cornerstone. From practicing the Ultimate Guide strategy we’ve learned that the key that turns your business’ presence into expert status is open communication.
We pride ourselves on our patience to translate seemingly convoluted internet lingo into simple terms that make sense. What you get from us is a clear vision of the path that will take you forward. We lay it all out. That means understanding who your digital competition is and where you stand in relation to them. Don’t worry! We’ll get you to a point where you can finally wave goodbye to them in the rearview mirror.
Now, we’ve got to talk the nitty-gritty. Ultimate Guides are valuable sources of information but how does that help your business?
The point of Ultimate Guides is to establish your credibility as an expert in your field of interest. Think of Ultimate Guides as the college textbooks of your business. You know your stuff and you want to strut it so that the world knows you have authority. Anybody who reads the Ultimate Guide is going to immediately know that you’re an expert (or professor of your school of thought). That means somebody who can be trusted as a source of knowledge.